Currently, the speed of mobile pages isn't being used as a ranking factor by Google, but it will with the next mobile friendly update. If you don't think this is important, 78% of people searching for a local business use a mobile device to find services and products they want to purchase.
This announcement came at the Search Marketing Summit in Sydney on June 1 by Gary Illyes, Google Webmaster Trends Analyst.
This update will be unrolled in the next few months. Google has already updated their mobile-friendly search results algorithm that has left hundreds of thousands of business owners scrambling to be found in the search engines on mobile devices.
Google has been focusing heavily on user experience with its mobile updates. The factors included thus far have been intrusive download ads, too small text, and links too close together.
This new update is no huge surprise, as Google’s introduction of Accelerated Mobile Pages (AMP) shows its concern about page speed on mobile. It makes a lot of sense since slow websites reduce traffic and conversions whereas faster websites increase both of them.
If you would like more information about AMP or the mobile friendly updates, please feel free to get in touch with us at PremierSEONinjas.com or call us at 612-345-8260.