How to Expand Your Social Media Marketing in 2017
Does your business use social media as part of your marketing strategy? Platforms like Facebook and Twitter have come a long way in the past few years, and are now considered invaluable marketing tools for many businesses and brands.
But if you’re ready to expand your social media marketing strategy, it may be time to go beyond these two – which is why we’ve put together a brief list of three platforms to try this year:
If you’re a B2B company, LinkedIn is likely your best option, as it’s the only social platform specifically designed with professionals in mind. Today, it has over 450 million users, and 45% of them are in upper management positions – and as a result, 80% of B2B social media leads come from the site.
You can use LinkedIn to share blog posts, post original content, announce job openings, and run extremely targeted ad campaigns. In fact, if you’ve never experimented with LinkedIn ads, you may be surprised by the advanced criteria available to advertisers:
All of these options make it possible to reach the users who are most likely to be interested in your business and, as a result, get more out of your advertising budget. Feel free to connect with us on LinkedIn here.
Instagram has been one of the fastest-growing social platforms in the past few years and now has over 500 million monthly users. More importantly, though, brand posts on the platform average 120x more interaction than those on Twitter and earn 58x more engagement than brands on Facebook.
If you've ever used social platforms for marketing purposes, you know how challenging it can be to get your target audience interested in your posts — and if increasing engagement is one of your goals this year, Instagram could be a smart choice for your business.
Ready to reach your audience on social media? Premier SEO Ninjas has grown Instagram accounts to thousands of targeted followers and has created hundreds of targeted advertising campaigns with Snapchat. We'd love to help you grow your business.
Snapchat has over 150 million daily active users, but only 1% of marketers use the platform. So although this is still very new territory for brands and businesses (and there aren't many tried-and-true strategies in place), it presents a unique opportunity to reach your audience where they're not already overwhelmed by advertisements.
Snapchat is ideal for giving users a behind-the-scenes look at your business — and if you start now, you could be using it to engage with your audience before your competitors even think about making it part of their marketing strategies. Premier SEO Ninjas has created hundreds of Snapchat advertising campaigns.
Ready to improve your social media marketing?
All of these platforms (and more) allow you to engage with your target audience and potentially convert them into customers. And beyond the free engagement, you can also use social media to run targeted ad campaigns for your business.
If you'd like to learn more about social media marketing, and how Premier SEO Ninjas can help your business, please fill out our contact form and we will be in touch with you promptly.