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  • Super Bowl LII Highlights

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    • The Super Bowl is more than just a game; it will be a 10 day festival, with events held across the metro area, welcoming fans and families from across the state and around the world to enjoy all Minnesota has to offer. 
    • Super Bowl 52 will bring more than a million guest from more than 130 countries, including more than 5,000 members of the media, to Minnesota.
    • Economists expect more than $400 million in new spending to Minnesota as a direct result of the Super Bowl, also spurring job growth.
    • This influx of visitors will directly impact our local businesses, with each visitor expected to spend an average of $625 per day during their stay on everything from food and beverage to entertainment and shopping – six times the average Minnesota visitor – totaling more than $285 million.
    • The opportunity to showcase all Minnesota has to offer will help us to grow tourism and convention business for years to come.  Previous host cities, like Indianapolis, have seen a 20% increase in conference business in the years immediately following the Super Bowl.
    • The exposure will also help us tell the story of our successful business climate, why so many successful companies, including 18 Fortune 500 companies, are located here; to showcase our legendary innovation and range of products; and to and vividly illustrate life in the Bold North for potential employees looking to relocate.
    • The 10 days leading up to the Super Bowl allow us to create events for all ages, with a variety of activities -- including many at no or low cost to attend.  From the NFL Experience to Super Bowl Boulevard, Minnesotans and visitors alike can experience a world-class event, all while seeing the best winter activities our state has to offer – from the Loppet to snowmobiling to outdoor ice bars – at locations across the Metro area.
    • The Super Bowl will put our state in the national spotlight, beaming our city out as part of one of the most watched events in the world – Super Bowl 49 drew an historic 114.5m viewers, making it the most watched program in US television history.  More than 5,000 media will be in Minnesota to cover not only the game, but all the excitement and activity.  The media center goes live 10 days before the game, with countless shows going “live from Minnesota” – including the Super Bowl 52 broadcast partner, NBC, and its many popular shows. This will ensure maximum exposure for iconic images and events that capture why we love living in the Bold North.
    • The Super Bowl Host Committee is committed to extending the impact of the Super Bowl far beyond game day and to every corner of the state.   Through its Legacy Fund, it will invest in programming for healthy, active kids; funding community-led efforts across our state for the 52 weeks leading up to the event. 
    • The Super Bowl will also leave behind a trained volunteer corps of thousands ready to implement future large-scale efforts hosted in Minnesota.
    • This is the time to put our best foot forward, to showcase life in the Bold North, and to put on the best Super Bowl the world has ever seen.
    • There’s a way for every Minnesotan to be involved – from attending, to becoming one of our thousands of volunteers who will help us execute a flawless event, to joining us as a corporate partner. 
    For more information, visit our website at www.mnsuperbowl.com
    E-mail Ali Schadow at alison@twinwest.com to view a Pre-Event Estimate of the Economic Impact of Super Bowl LII on Minneapolis-St. Paul powerpoint.
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